Beauty and Brains

Beauty and Brains

JOIN us for a discussion with companies that are changing the face of beauty and skincare.

Heyday was founded with a simple notion: Skincare should start with an expert who heals with a human touch and helps you understand it all. We are a team of Skin Therapists who customize facial treatments and personalize product routines and advice – all to unlock the best in your skin. Our role in skincare is to treat and teach when you’re at Heyday and empower you to take care of yourself when you’re at home. That’s why we customize each facial, personalize every product routine, and provide individual guidance.

Adam Ross, CEO
Adam Ross is the President and CEO of Heyday. He was formerly a Principal and Founding Member of Centerview Partners, a boutique investment bank, where he executed a variety of transactions, including mergers, acquisitions, divestitures, recapitalizations, and equity and debt financings for clients across the consumer products, beauty and retail sectors. Prior to Centerview, Adam was with UBS Investment Bank. Adam also sits on the Boards of Serena & Lily and Soludos. He was a co-founder of Soludos prior to Heyday. Adam earned his undergraduate degree in Commerce (Hons) from The University of Sydney, his MBA from The Wharton School, University of Pennsylvania, and has also earned the right to use the CFA designation.

Tribe Dynamics

Conor Begley, Co-Founder & President
Conor and Jon Namnath co-founded Tribe Dynamics in April 2012, after Conor discovered the power and potential of influencer marketing while working in Australia. With extensive experience in search marketing, reputation management and CRM systems, Conor and Jon decided that influencer marketers needed their own analytical systems and enterprise-class technology. What began as an intuitive theory shared by two long-time friends, the Silicon Valley based startup has become a leading authority in technical marketing and social analytics within the beauty, fashion, and lifestyle industries. Under Conor’s direction, Tribe has developed close relationships with some of the beauty industry’s top brands, organizations and publications, including WWD/Beauty Inc., CEW, and NPD, who feature the company’s analytics and expertise on an ongoing basis.

Loli Beauty
LOLI Beauty is a a superfood, organic approach to personalized beauty. 100% waterless and never diluted, LOLI stands on the ethos of being pure and potent with products that are created with food-grade ingredients to feed you skin outside in. Understanding that your skin is fickle, each LOLI is designed to be modular to create a custom regime for what your skin craves.

Tina Hedges, Founder
Tina Hedges, the founder of, has spent her career creating disruptive and creative brands. Her innovative projects have spanned all categories, from luxury, to mass market, as well as direct to consumer distribution. Her reputation as a builder of successful corporate portfolios is well known in the beauty industry, with tenures at L’Oreal, Estee Lauder, and LVMH. She was the founder of a breakthrough celebrity hair care brand in 2005, which delivered top line sales of $28 M and profit of $4 M. Her unique vision of launching this product on BLOWOUT, a Bravo TV reality show was the first of its kind. After the success of this brand, she turned her attention to the beverage sector and pioneered a new category called, “hangover prevention”. Her most recent launch LOLI is a new “vertical brand” which for the first time allows customers to blend and mix their beauty products at home, using food grade ingredients. LOLI which stands for Living Organic Loving Ingredients, is the world’s first zero waste, organic beauty brand and its micro-customization in personal care has garnered it a coveted place in Grand Central Tech’s Accelerator and Project Entrepreneur. Tina has been featured on CBS NEWS, CNBC, BLOOMBERG, and in WWD, and ADVERTISING AGE. She is on the advistory board of GCI and is a board member of NGO F of CC. Of Cuban decent, Tina grew up in Jamaica, and came to NYC as a performing member of the NYC Ballet.

Ever Skin
Part of Stella & Dot Family of Brands, EVER is a revolutionary, high-performance skincare regimen based on LSR10®, a patent-pending proprietary complex from an ancient botanical that delivers measurable results within 30 days. All of EVER’s skincare and makeup formulas have been developed with good-for-you ingredients and deliver a luxury brand experience at accessible prices.

Ani Hadjinian, General Manager
Ani Hadjinian is General Manager of EVER, a high performance beauty brand that delivers quality skincare and makeup products developed with clean beauty in mind. The brand is deeply rooted in its mission to create flexible income for women. As the General Manager, Hadjinian is responsible for leading EVER’s overall growth, product development and innovation pipeline, national market expansion, and the building of a top-­‐tier team that will propel EVER into the future of beauty. Hadjinian received her M.B.A. from The University of Chicago’s Booth School of Business with focus on Finance, Economics and Entrepreneurship. She is currently an active member of Cosmetics Executive Women. Hadjinian is originally from Los Angeles, spent most of her professional life in New York City, and currently resides in San Francisco with her husband and two young children.


Cindy Cirlin
Cindy has spent her career in beauty and fashion-related businesses. She has held senior-level positions for over 20 years in the beauty industry at major companies such as Revlon, Estee Lauder and L’Oreal. She has also been a consultant for a number of years, working on projects for the beauty industry as well as other entrepreneurial ventures. Cindy received her Bachelor of Science Degree from The Wharton School, University of Pennsylvania, where she majored in Marketing.

Reception: 6:00PM
Discussion: 6:30PM

Don’t forget the grab your swag bag upon entrance!
Enter to win a HeyDey Facial (Bring your business card.)

Registration open to Penn Club affiliate members.
$15 per member. $25 per guest.
Price includes half hour reception of beer and wine.

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